#CLUSTERTRUCK COLUMBUS UPDATE#
#CLUSTERTRUCK COLUMBUS SOFTWARE#

In China, Starbucks is operating ghost kitchens out of AlibabaвЂ™s Heme supermarkets as a way to fulfill more delivery orders. In fact, Kroger isnвЂ™t even the first supermarket chain to dabble in this area of the food industry. Grocery stores were bound to follow at some point. The concept of operating virtual restaurants out of ghost kitchens appeals nowadays to not just restaurants but also lifestyle brands, diet concepts, and celebrity chefs. While the partnership is a high-profile one for a regional company like ClusterTruck, which is available mostly in the Midwest at this point, itвЂ™s also a smart move for Kroger.

#CLUSTERTRUCK COLUMBUS UPDATE#

We have reached out to ClusterTruck and will update this post with more details as they arrive. Whether Kroger and ClusterTruck will expand this operation to other U.S. In Denver, where the operation is being handled by Kroger subsidiary King Scoopers, customers access the service through. The partnership will launch with four kitchens, one in each of the following cities: Carmel, Indiana Indianapolis, Indiana Columbus, Ohio and Denver, Colorado.Д¬ustomers in delivery zones for Carmel, Indianapolis, and Columbus can now go to to browse menus and place orders online. The service will bring all of these elements to the new ghost kitchen operation with Kroger, who, as mentioned above, is basically just providing the virtual storefront. It even employs its own fleet of drivers.

#CLUSTERTRUCK COLUMBUS SOFTWARE#

As we wrote earlier this year, ClusterTruck, which has been operating virtual restaurants since 2015, controls the entire delivery stack of its business, from creating recipes and managing menus to building the software that powers the whole operation. ThatвЂ™s only one aspect of the partnership, though. From the looks of it, ClusterTruck has essentially taken its existing menu and placed it within the Kroger Delivery Kitchen shop, making it accessible to a wider number of potential customers.

Customers can browse the serviceвЂ™s extensive menu, which covers considerably more food types and dietary preferences than many regular restaurants, place an order, and pay online, just as they would with any other food delivery service. Through the partnership, ClusterTruck will sell its restaurant-quality meals via the Kroger Delivery Kitchen website. The grocery retailer announced today it has partnered with Indianapolis-based food delivery service ClusterTruck to launch multiple ghost kitchens that serve up delivery-only meals. Kroger joins the growing list of non-restaurant food companies trying their hand at ghost kitchens and virtual restaurants. With locations in Indianapolis, Columbus, OH, Denver, and Kansas City, MO, ClusterTruck is revolutionizing prepared food delivery from click, to cook, to curb.

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